Privacy Statement

BSS Brand Communication Sachse Gerlach GmbH (hereinafter also “BSS Brand Communication Sachse Gerlach GmbH”) takes your privacy very seriously and complies with the law, and particularly with data protection regulations.


BSS Brand Communication Sachse Gerlach GmbH is the controller according to Art 4 EU General Data Protection Regulation (GDPR). For further information, please go to our imprint. You can contact our Data Protection Supervisor under


This statement provides an overview on the kind of personal data we collect for which purpose and on which legal basis.
All data that can be related to you as a person, e.g. name, address, email addresses, user behaviour, are personal data. This statement also informs you about your rights against us, the data controller.


When you use our website for informational purposes only, BSS Brand Communication Sachse Gerlach GmbH automatically collects and saves server log file information that your browser transfers to us. These data are technical requirements in order to display the website and to guarantee stability and security (legal basis see Art 6 (1) (1) (f) GDPR):

  • Browser type and version;
  • used operating system;
  • referrer URL (previously visited site);
  • host name of accessing computer (IP address);
  • time of the server inquiry; and
  • name and URL of the accessed file and data volume transferred.

BSS Brand Communication Sachse Gerlach GmbH will not relate these data to specific individuals and will not combine these data with other data sources. After using them for the purposes indicated above, BSS Brand Communication Sachse Gerlach GmbH will delete the data.


You can get in touch with us using the contact form on our website. You have to provide us with a valid e-mail address in order for us to process your inquiry. We will also save your IP address and the time of your inquiry to prevent any kind of abuse or fraud. Art 6 (1) (1) (f) GDPR forms the legal basis for this. If the objective of your inquiry is to conclude a contract with BSS Brand Communication Sachse Gerlach GmbH, Art 6 (1) (1) (b) GDPR serves as additional legal basis. Other mandatory information includes your name and your telephone number. By ticking a boy, you give your explicit consent to the processing of these data according to Art 6 (1) (1) (a) GDPR. You can revoke this consent anytime and with effect for the future. Once your inquiry has been processed your data will be deleted from our server in accordance with data protection regulations.


5. a) General

Cookies are stored on your computer when you use our website. Cookies are small text files that are stored on your hard drive and assigned to the browser you are using and through which certain information flows to the place that sets the cookie (in this case us). Cookies cannot run programs or transmit viruses to your computer. They serve us to make the Internet offer more user-friendly and more effective overall.

We use so-called technically necessary cookies on our website. Technically necessary cookies are cookies that are necessary for our website to function properly. They help make our website usable by enabling basic functions such as page navigation and access to secure areas of the website.

So-called session cookies (also called temporary or transient cookies) are used in particular. These store a so-called session ID, with which various requests from your browser can be assigned to the common session. This enables your computer to be recognized when you return to our website. The session cookies are deleted when you log out or close the browser.
If you consent, technically unnecessary cookies are also used in connection with the use of Google Analytics via Google. You can find more information on this under Section 6.

So-called persistent cookies are also used here. These enable us to recognize your browser the next time you visit our website and to offer you an improved user experience. Persistent cookies are automatically deleted after a specified period, which can differ depending on the cookie.

If you do not want information to be recorded through the use of cookies, please select the appropriate settings in your browser. You can also delete the cookies at any time in the security settings of your browser. However, we would like to point out that it may not be possible to use all of the interactive features and functions of the website if technically (non) necessary cookies are blocked or deleted.

You can edit your cookie settings under the following link: data protection settings.

5. b) More information about the cookies used on this website

The following cookies are used on this website:

Name Purpose / function Expiry Type Provider / recipient
borlabs-cookie Saves the settings of the visitors selected in the Borlabs Cookie cookie box. after 1 year HTML Cookie Owner of this website (BSS Brand Communication Sachse Gerlach GmbH)
_ga,_gat,_gid Google cookie for website analysis. Generates statistical data on how the visitor uses the website. After 14 months HTTP Cookie Google LLC


5. c) Legal basis

The legal basis for the use of technically necessary cookies is Article 6, Paragraph 1, Sentence 1, Letter f of the GDPR.

The legal basis for the use of technically unnecessary cookies, if any, is your consent in accordance with Art. 6 Para. 1 S. 1 lit. a GDPR. You can revoke this at any time with effect for the future.

5. d) Third party services from Google

If we use the services of the third-party provider Google, the legal basis for using these services is your consent in accordance with Art. 6 Paragraph 1 Sentence 1 Letter a, 49 Paragraph 1 Sentence 1 Letter a GDPR. You can find more information on this in the following paragraphs.

Third party information:

Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001 (“Google”)

Google’s terms of use are available at:,
the overview of data protection at:,
as well as the data protection declaration at:

There you will also find further information on your rights in this regard and setting options to protect your privacy.

Note on the processing of your data collected on this website in the USA by Google:

By consenting to the use of the respective Google services, you also consent to the processing of your data in the USA in accordance with Article 49 Paragraph 1 Sentence 1 Letter a GDPR. The US is assessed by the European Court of Justice as a country with an inadequate level of data protection according to EU standards. In particular, there is a risk that your data may be processed by US authorities for control and monitoring purposes, possibly even without the possibility of redress. If you have not consented to the use of these Google services, the transmission described above will not take place.


If you have given your consent, we also use the web analysis service Google Analytics, a service provided by Google, to regularly analyze and improve our website (for more information on Google, see Section 1.4). We can use the statistics obtained to improve our offer and make it more interesting for you as a user.

Google Analytics uses so-called “cookies”, text files that are saved on your computer and enable your use of the website to be analyzed. The information generated by the cookie about your use of the website is usually transferred to a Google server in the USA and stored there. The recipient of the data collected is Google. If IP anonymization is activated on the website, your IP address will be shortened beforehand by Google within the member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA and only be shortened there. We, but also Google, used this information to evaluate your use of the website and to compile reports on website activity. Google also uses the information to provide us with other services generally related to the use of the website and your internet use.

The data will be deleted after 14 months.

We use Google Analytics with the extension “anonymizeIp ()” on our website. As a result, IP addresses are further processed in abbreviated form, so that personal references can be excluded.

The legal basis for the use of Google Analytics is your consent in accordance with Art. 6 Paragraph 1 Sentence 1 Letter a, 49 Paragraph 1 Sentence 1 Letter a GDPR. You can revoke your consent at any time with effect for the future by preventing the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent.

You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by using the browser add-on available under the following link. Download and install On: This procedure must be carried out separately for each browser used. As an alternative to the browser add-on, especially for browsers on mobile devices, you can prevent Google Analytics from collecting data by clicking here: Opt-Out Cookie. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. To prevent Google Analytics from collecting data across different devices, you must opt-out on all devices.


In order to obtain your consent to the storage of certain cookies on your device and to document them in compliance with data protection regulations, we use the Cookie Consent Manager of provider Borlabs – Benjamin A. Bornschein, Georg-Wilhelm-Str. 17, 21107 Hamburg (“Borlabs Cookie”).

When you enter our website, the Borlabs cookie is stored in your browser in which the consent you have given or the revocation of this consent as well as information on the duration and version of the cookie, the domain and the path of the website and the UID (one by chance generated ID). This data is not passed on to the Borlabs Cookie provider. You can change the settings of the Borlabs cookie here: data protection settings.

The recorded data is stored for 1 year. However, you can delete the cookie yourself at any time using your browser settings.

Borlabs Cookie Consent Technology is used to obtain the legally required consent for the use of cookies. This also represents a legitimate interest for us.

The legal basis for using the Borlabs cookie is Art. 6 Para. 1 S. 1 lit c, f GDPR.

Further details on data processing by the Borlabs cookie can be found at: You can find detailed information on the data protection provisions of the Borlab cookie at:



You have the following rights against us regarding your personal data:

  • Right of access to data;
  • Right of rectification or erasure of data;
  • Right of restriction of processing of personal data;
  • Right of data portability.

To exercise these rights, please contact us under This will always be free of cost.

You also have the right to lodge a complaint with a supervisory authority regarding our processing of your personal data.


We value your trust. Therefore, we want to be here for you if you have any questions regarding the processing of your personal data. If there are issues not covered in this privacy statement or if you require more information on a section, please do not hesitate to get in touch via email under

As of February 2021